A great marketing idea!
Dear Stephanie:
Please post the following to your groups. Their posts have helped me so much over the years, I hope mine will help some of them:
Hi everybody, I used to be on these lists and I miss them, but I got too busy in my practice to read so much e-mail!
I wanted to share with you that one of my favorite marketing tools is placing Steph’s book, “Everyday Miracles of Hypnotherapy” in doctor’s offices. I put a sticker on the book that says “Do Not Remove – Office Copy”. I put a tab at the top pointing to my own story because having someone see your name in print gives you great credibility. I also paper clip a bunch of my cards inside the front cover. But you don't have to have a story in the book! Just clip your cards in there!
I have gotten a few calls so now I’m broadening my marketing base. Even if folks don’t call me, they are still learning about how wonderful hypnosis really is, and maybe someday they WILL call me or recommend hypnosis to their sister who lives where you are. Right now, I have Steph’s book in six doctor’s offices, and I just ordered twenty more for doctors, acupuncturists, dentists and anyone else I can think of. I think I’ll bring one to my hairdresser. I just ask the doctor if it’s okay if I leave the book in their waiting room. No one has yet said no. One chiropractor said that he was grateful to have it because he felt that his was a healing office, and he really didn’t want people reading “People.”
They are also good for a door-prize when you give a talk! It’s much more reasonable to give a book that costs you $12 or less than to give away a session! And then I tell them to give the book away once they have read it. The more people that read it, the better!
Miss you guys! Hope to see some of you at the NGH.
Love, Lynda
Lynda Malerstein, C. Ht.
Power Journeys Hypnosis
2211 Corinth Ave., #309
Los Angeles, CA 90064
<http://www.powerjourneys.com>www.powerjourneys.com
(310) 228-3160
Feel the Freedom of Letting Go!
Please post the following to your groups. Their posts have helped me so much over the years, I hope mine will help some of them:
Hi everybody, I used to be on these lists and I miss them, but I got too busy in my practice to read so much e-mail!
I wanted to share with you that one of my favorite marketing tools is placing Steph’s book, “Everyday Miracles of Hypnotherapy” in doctor’s offices. I put a sticker on the book that says “Do Not Remove – Office Copy”. I put a tab at the top pointing to my own story because having someone see your name in print gives you great credibility. I also paper clip a bunch of my cards inside the front cover. But you don't have to have a story in the book! Just clip your cards in there!
I have gotten a few calls so now I’m broadening my marketing base. Even if folks don’t call me, they are still learning about how wonderful hypnosis really is, and maybe someday they WILL call me or recommend hypnosis to their sister who lives where you are. Right now, I have Steph’s book in six doctor’s offices, and I just ordered twenty more for doctors, acupuncturists, dentists and anyone else I can think of. I think I’ll bring one to my hairdresser. I just ask the doctor if it’s okay if I leave the book in their waiting room. No one has yet said no. One chiropractor said that he was grateful to have it because he felt that his was a healing office, and he really didn’t want people reading “People.”
They are also good for a door-prize when you give a talk! It’s much more reasonable to give a book that costs you $12 or less than to give away a session! And then I tell them to give the book away once they have read it. The more people that read it, the better!
Miss you guys! Hope to see some of you at the NGH.
Love, Lynda
Lynda Malerstein, C. Ht.
Power Journeys Hypnosis
2211 Corinth Ave., #309
Los Angeles, CA 90064
<http://www.powerjourneys.com>www.powerjourneys.com
(310) 228-3160
Feel the Freedom of Letting Go!
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